What Is Fashion Anxiety?

woman standing beside white wall

Imagine feeling a knot in your stomach every time you open the closet.  Picture yourself analyzing every element of your attire while standing in front of the mirror. Listen to the voice in your head that is telling you that you are unworthy. These are just a few examples of how fashion anxiety could present. But with the right tools and support, you can break free from these negative thought patterns and embrace your unique style.

As an industry expert, I know better than most that finding clothes that fit well may be a chore. For its limited size ranges and lack of diversity, the fashion industry has long been subject to criticism.

As we shop, this can lead to feelings of frustration, disappointment, anxiety, and even depression. More than 3 out of 4 shoppers struggle to find clothing that fits well. This means that many brands are not meeting the needs of the consumer and we are not only talking about women’s brands.

man in green crew neck shirt

So, What Is Fashion Anxiety?

It is the feeling of unease or nervousness that arises when individuals think about or engage with fashion. This can include anxiety about finding clothes that fit well, feeling self-conscious about body shape or size, and worrying about how others will perceive their fashion choices.

Did you know that 7 out of 10 shoppers feel guilty about their body shape or the regularity of their gym attendance when in the store? Another 7 out of 10 assume that clothes will not fit before trying them on but we have to try anyway because taking something home that does not fit would be worse.

Many factors, such as societal pressure to uphold particular aesthetic standards, a lack of diversity in the fashion business, and previous unfavorable experiences with finding garments that fit properly, might contribute to fashion anxiety.

The fact that there are few options accessible for people who don’t fit the standard body type that the mainstream market favors can additionally exacerbate the problem. Finding clothes that fit well and make us feel good is already difficult, but all of these factors combined make it considerably harder.

Daily Life With Fashion Anxiety

This anxiety can show up in daily life in a variety of different ways, such as avoidance of particular social situations or activities because of the lack of appropriate clothing options or the feeling of self-consciousness when wearing clothes that don’t fit properly.

woman in black tank top and plaid skirt wearing sunglasses

Fashion anxiety sufferers may find getting dressed in the morning to be a difficult process. It can take hours to choose an outfit, and even then, we may not feel confident with our choices. Frustration, depression, and self-doubt can be the result of this, which may have a detrimental effect on our mood and overall well-being.

If you believe that you are one of the many people that suffer from this in some way, don’t worry. Only 1 in 5 people claim they are unaffected by eating disorders, stress, trauma, anxiety, or any one of these conditions. All of these have an impact on how we feel and how we see ourselves. What we wear plays such an important role in this process that it is not surprising that fashion anxiety affects so many of us.

It’s important to know that you are not alone if you suffer from fashion anxiety. By understanding where this anxiety comes from and developing coping strategies, we can learn to feel more confident and comfortable with who we are.

We believe that everyone deserves to feel confident and empowered in their fashion choices.

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